Activation Imperative How to Build Brands and Business by Inspiring Action

Acknowledgments
Foreword by Rory Sutherland, Vice- Vice-Chairman, Ogilvy & Mather Group UK
Preface
Chapter 1: AIM for Greater ROI: The Activation Imperative Method
Chapter 2: Ready, Set, AIM
Chapter 3: Broadcast, Billboards, Branding, and More
Chapter 4: Start with the Shopper (Marketing)
Chapter 5: Connecting with Digital, Social, and Mobile
Chapter 6: Come and Get It: Content & In-Bound Marketing
Chapter 7: The Importance of Being Direct (Database & CRM, Too)
Chapter 8: Join Us: The World of Participation & Promotion Marketing
Chapter 9: Are You Experiential?
Chapter 10: Now a Word from Your Sponsor(ships)
Chapter 11: Build Your Relationship(s) with PR & Brand Journalism
Chapter 12: AIM for Optimal Activation
About the Authors
Index