Social Media Listening and Monitoring for Business Applications
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- Englisch ausgewählt
Fr. 239.00
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Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
09.09.2016
Herausgeber
N. Raghavendra RaoVerlag
Business Science ReferenceSeitenzahl
508
Maße (L/B/H)
28.6/22.1/3.2 cm
Gewicht
1525 g
Sprache
Englisch
ISBN
978-1-5225-0846-5
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
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