Basics Advertising 01: Copywriting
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 30.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
16.06.2008
Verlag
Bloomsbury eBooks UKSeitenzahl
176 (Printausgabe)
Dateigröße
35305 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9782940439539
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
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