International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
Aus der Reihe
International Marketing and Management Research
Fr. 62.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
29.09.2016
Herausgeber
Anshu Saxena Arora + weitereVerlag
SpringerSeitenzahl
154 (Printausgabe)
Dateigröße
3500 KB
Auflage
1st ed. 2016
Sprache
Englisch
EAN
9783319338460
This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace.
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