Release The Power Of Entangled Marketing(tm) Moving Beyond Engagement
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 15.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
11.03.2016
Illustriert von
Diana Blumensen
Verlag
The InternationalistSeitenzahl
164 (Printausgabe)
Dateigröße
4534 KB
Auflage
edition 2
Sprache
Englisch
EAN
9781942324041
Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.
The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's "Zero Degrees of Separation." The authors maintain that bottom-line results improve exponentially when brand and customer act as a "one-plus-one" twosome.
The ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.
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