Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.08.2017
Abbildungen
Includes numerous check lists and worksheets
Verlag
Weber Verlag AGSeitenzahl
156
Maße (B/H)
21/29.7 cm
Gewicht
601 g
Auflage
1
Sprache
Englisch
ISBN
978-3-85932-871-6
For the 15th edition of Marketing – Analysis and Strategy, Richard Kühn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.
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