Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought
-
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 107.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
04.05.2017
Abbildungen
XVII, 2 illus., schwarz-weiss Illustrationen
Verlag
Springer Fachmedien Wiesbaden GmbHSeitenzahl
318
Maße (L/B/H)
21/14.8/1.9 cm
Gewicht
436 g
Auflage
1st ed. 2017
Sprache
Englisch
ISBN
978-3-658-18033-1
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.