Market Research The Process, Data, and Methods Using Stata
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
Fr. 182.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
13.11.2017
Abbildungen
XX, 416 p. 212 illus., 50 illus. in color.
Verlag
Springer SingaporeSeitenzahl
416
Maße (L/B/H)
24.1/16/2.8 cm
Gewicht
896 g
Auflage
1st ed. 2018
Sprache
Englisch
ISBN
978-981-10-5217-0
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
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