Promotion and Public Relations: The Dynamic Manager's Handbook Of Alternative Ways To Build Your Business (The Dynamic Manager Handbooks, #7)
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Sprache:Englisch
Fr. 1.00
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Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
31.03.2011
Verlag
Dave DonelsonSeitenzahl
26 (Printausgabe)
Dateigröße
583 KB
Sprache
Englisch
EAN
9781458002044
Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising. "Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics. "Case Study: Automotive Aftermarket" tells how custom car shops use shows and events to publicize their operations. "Case Study: Sports Team Sponsorships" explores the ins and outs of backing athletic teams, sponsoring events, and other ways to draw attention to your company. "Speaking Up For Your Business" shows you how to reach customers the old-fashioned way, by talking to them. Learn how to overcome your stage fright and reach out to audiences with your company's message.
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