Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.03.2018
Verlag
Macmillan Education EltSeitenzahl
343
Maße (L/B/H)
24.4/17/2 cm
Gewicht
554 g
Auflage
1st ed. 2018
Sprache
Englisch
ISBN
978-0-230-29842-2
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.
This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
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