Essentials of Thought Leadership and Content Marketing Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads
-
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 28.90
inkl. gesetzl. MwSt.,
-
Kostenlose Lieferung ab Fr. 30 Einkaufswert
Schweiz & Liechtenstein:
Versandkostenfrei ab Fr. 30.00
Versandkosten bis Fr. 30.00: Fr. 3.50Andere Lieferländer
Fr. 18.00 unabhängig vom Warenwert
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
03.03.2020
Verlag
Globe Pequot Publishing Group IncSeitenzahl
240
Maße (L/B/H)
23/15.5/1.7 cm
Gewicht
326 g
Sprache
Englisch
ISBN
978-1-61035-316-8
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success.
What’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of Thought Leadership and Content Marketing helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals.
Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying your company’s areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world.
The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing—whether in B2B or B2C business, for-profit or nonprofit—Essentials of Thought Leadership and Content Marketing is a practical, step-by-step guide to achieving your content marketing goals.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.