Creating Experience Value in Tourism
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
Fr. 162.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
18.06.2018
Herausgeber
Nina K. Prebensen + weitereVerlag
CABI PublishingSeitenzahl
272
Maße (L/B/H)
25.1/17.4/2.5 cm
Gewicht
868 g
Auflage
2nd edition
Sprache
Englisch
ISBN
978-1-78639-503-0
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.
Including a framework to distinguish among key resources or antecedents of customer value, this new edition:
- Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;
- Provides a new chapter addressing value creation and resource configuration;
- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;
- Introduces a new full colour internal design to aid understanding.
Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
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