A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics
Aus der Reihe
Springer Texts in Business and Economics
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
Fr. 138.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
28.09.2018
Abbildungen
XVII, 178 illus., 109 illus. in color., schwarz-weiss Illustrationen, farbige Illustrationen
Verlag
Springer BerlinSeitenzahl
396
Maße (L/B/H)
24.1/16/2.8 cm
Gewicht
787 g
Auflage
3rd ed. 2019
Sprache
Englisch
ISBN
978-3-662-56706-7
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout thebook to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App
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