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Produktbild: Graham, M: Entrepreneurship and Business Management N6 Stude

Graham, M: Entrepreneurship and Business Management N6 Stude

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

18.09.2018

Verlag

Oxford University Press

Seitenzahl

207

Maße (L/B/H)

23.1/16.5/1.3 cm

Gewicht

340 g

Sprache

Englisch

ISBN

978-0-19-072076-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

18.09.2018

Verlag

Oxford University Press

Seitenzahl

207

Maße (L/B/H)

23.1/16.5/1.3 cm

Gewicht

340 g

Sprache

Englisch

ISBN

978-0-19-072076-6

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  • Produktbild: Graham, M: Entrepreneurship and Business Management N6 Stude

    • Part 1 - Planning your business

    • Chapter 1 - Introduction to planning

    • Chapter 2 - Strategic planning

    • Chapter 3 - Teh decision-making process

    • Chapter 4 - Developing alternative solutions

    • Part 2 - Dynamic business environment

    • Chapter 1 - Growth of small businesses

    • Chapter 2 - Entrepreneurial profiles

    • Chapter 3 - The power of small businesses

    • Chapter 4 - Entrepreneurial transition

    • Chapter 5 - Managing change

    • Chapter 6 - Future-orientated businesses

    • Part 3 - Implementing strategic planning

    • Chapter 1 - Components of strategic planning

    • Chapter 2 - Definining a vision and mission

    • Chapter 3 - Establishing long-term objectives

    • Chapter 4 - Indentifying the strategy

    • Chapter 5 - Implementing the strategy

    • Part 4 - Competitive analysis

    • Chapter 1 - Industry competitive analysis

    • Chapter 2 - Cominant economic characteristics

    • Chapter 3 - Driving forces

    • Chapter 4 - Competitive forces

    • Chapter 5 - Key success factors

    • Part 5 - Strategy and competivive advantage

    • Chapter 1 - Competitive options

    • Chapter 2 - Generic types of stategy

    • Chapter 3 - Strategies to secure competitive advantage

    • Chapter 4 - Strategies to protect competitive advantage

    • Part 6 - Buying and existing business

    • Chapter 1 - Buying an existing business

    • Chapter 2 - Evaluating an existing business

    • Chapter 3 - Determining the value of a business

    • Chapter 4 - Calculating the selling price

    • Part 7 - Franchising business

    • Chapter 1 - Introduction to franchising

    • Chapter 2 - Getting to know the franchise business

    • Chapter 3 - Market feasibility study

    • Chapter 4 - The fanchise business plan

    • Part 8 - International business

    • Chapter 1 - The benefits on foreign trade

    • Chapter 2 - The international environment

    • Chapter 3 - Sources of information

    • Chapter 4 - Methods of entering a foreign market

    • Chapter 5 - International market feasibility study

    • Chapter 6 - International business plan

    • Part 9 - Consultancies

    • Chapter 1 - Introduction to consultancies

    • Chapter 2 - Getting to know the consultancy business

    • Chapter 3 - Market feasibility study

    • Chapter 4 - The consultancy business plan

    • Part 10 - Revise the business plan

    • Chapter 1 - Update your business plan

    • Chapter 2 - Presentation and evaluation of business plan

    • Chapter 3 - Preparing for the final assessment