Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice
Aus der Reihe
European Advertising Academy
-
- Hardcover
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 138.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.06.2018
Abbildungen
XI, 51 illus., schwarz-weiss Illustrationen
Herausgeber
George Christodoulides + weitereVerlag
Springer Fachmedien Wiesbaden GmbHSeitenzahl
315
Maße (L/B/H)
21/14.8/1.8 cm
Gewicht
426 g
Auflage
Softcover reprint of the original 1st ed. 2017
Sprache
Englisch
ISBN
978-3-658-21514-9
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
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