Produktbild: Starting a Business All-in-One For Dummies

Starting a Business All-in-One For Dummies

Fr. 45.90

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Beschreibung

Produktdetails

Einband

Taschenbuch

Verlag

John Wiley & Sons Inc

Seitenzahl

656

Maße (L/B/H)

3.2/19.1/23.4 cm

Gewicht

876 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-1-119-56521-5

Beschreibung

Produktdetails

Einband

Taschenbuch

Verlag

John Wiley & Sons Inc

Seitenzahl

656

Maße (L/B/H)

3.2/19.1/23.4 cm

Gewicht

876 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-1-119-56521-5

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  • Produktbild: Starting a Business All-in-One For Dummies
  • Introduction 1Book 1: Moving from Idea to Reality 5Chapter 1: Your Business in Context 7Chapter 2: Refining and Defining Your Business Idea 27Chapter 3: Creating a Business Model 45Chapter 4: Finding Your Target Market 63Chapter 5: Considering a Franchise 79Book 2: Planning for Your Business 101Chapter 1: Writing a Business Plan 103Chapter 2: Finding the Funding 117Chapter 3: Setting Your Franchise's Wheels in Motion 137Chapter 4: Starting a Home-Based Business 169Chapter 5: Creating an Online Presence for Your Business 195Chapter 6: Starting with the Right Legal Structure 221Book 3: Handling Your Finances 235Chapter 1: Setting Up the Books 237Chapter 2: Reporting Profit or Loss in the Income Statement 263Chapter 3: Showing Financial Condition in the Balance Sheet 287Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 311Chapter 5: Controlling Costs and Budgeting 331Chapter 6: Satisfying the Tax Man 367Book 4: Managing Your Business 385Chapter 1: Tackling the Hiring Process 387Chapter 2: Setting Goals 405Chapter 3: Embracing Corporate Social Responsibility 419Chapter 4: Managing with Technology 429Chapter 5: Delegating to Get Things Done 439Book 5: Marketing and Promotion 451Chapter 1: Optimizing Your Marketing Program 453Chapter 2: Laying a Foundation for Growth 471Chapter 3: Taking Stock of Your Business Image 491Chapter 4: Forging Your Brand 505Chapter 5: Creating Marketing Communications That Work 521Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 541Book 6: Staying in Business 555Chapter 1: Developing Employees Through Coaching and Mentoring 557Chapter 2: Keeping Your Customers Loyal 573Chapter 3: Cultivating a Growing Business 585Index 603