Air Transport Management Strategic Management in the Airline Industry
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 93.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
03.11.2019
Verlag
Kogan Page LtdSeitenzahl
384
Maße (L/B/H)
23.4/15.6/2.1 cm
Gewicht
600 g
Auflage
1
Sprache
Englisch
ISBN
978-0-7494-8456-9
presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions.
Air Transport Management
examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.
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