Geschäftskunden Kundenprogramme
Vor Ort
Merkzettel Warenkorb
  • Produktbild: Crisis Communication
  • Produktbild: Crisis Communication

Crisis Communication Managing Stakeholder Relationships

Fr. 79.90

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

16.10.2019

Abbildungen

schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Verlag

Taylor & Francis

Seitenzahl

320

Maße (L/B/H)

24.6/17.4/1.9 cm

Gewicht

626 g

Sprache

Englisch

ISBN

978-1-138-34624-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

16.10.2019

Abbildungen

schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Verlag

Taylor & Francis

Seitenzahl

320

Maße (L/B/H)

24.6/17.4/1.9 cm

Gewicht

626 g

Sprache

Englisch

ISBN

978-1-138-34624-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)
Die Leseprobe wird geladen.
  • Produktbild: Crisis Communication
  • Produktbild: Crisis Communication

  • Part 1: Crisis communication and the stakeholder relationship management perspective. 1. Introducing crisis communication as a field of practice. 2. Situating crisis communication within the fields of public relations and management. 3. The stakeholder relationship management perspective on crisis communication. Part 2: Issue factors: Evaluating stakeholders, risks, and crisis types. 4. The importance of managing complex and changing organizational environments. 5. From friends to frenemies: Mapping an organization’s stakeholders. 6. Playing the blame game to classify types. Part 3: Internal stakeholders and organizational factors: Evaluating the organization’s crisis capacity. 7. Defining crisis capacity in a modern environment. 8. Building crisis capacity from the inside out. 9. The leadership challenge for organizations in crisis. Part 4: Stakeholder factors: Shifting from the inside out. 10. The missing link of stakeholder attitudes to understand crisis communication. 11. Issue-related attitudes influencing stakeholder reactions to crises. 12. Organization-related attitudes influencing stakeholder reactions to crises. Part 5: Message factors: Crisis response that focuses on stakeholder needs. 13. The realities of crisis response in multi-platform, multi-actor environments. 14. One size seldom fits all: A taxonomy of crisis response tactics. 15. Comparing theories of crisis response. 16. Strategically planning crisis response messages. Part 6: Shaping crisis outcomes: What do crises mean for organizations? 17. Agenda setting: The intersection of multi-actor environments and media engagement during crises. 18. Learning their lessons? Crisis outcomes and crisis-driven organizational change. 19. Measuring behavioral outcomes to crises.