The Startup Owner's Manual

Inhaltsverzeichnis

How to Read This Book vii
 
Preface xiii
 
Who is This Book For? xvii
 
Introduction xxi
 
A Repeatable Path xxii
 
Why a Second Decade? xxiv
 
The Four Steps: A New Path xxix
 
Getting Started
 
Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1
 
Chapter 2: The Path to the Epiphany: The Customer Development Model 19
 
The Customer Development Manifesto 31
 
Step One: Customer Discovery
 
Chapter 3: An Introduction to Customer Discovery 53
 
Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69
 
Chapter 5: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do People Care?" 189
 
Chapter 6: Customer Discovery, Phase Three: "Get Out of the Building" and Test the Product Solution 227
 
Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257
 
Step Two: Customer Validation
 
Chapter 8: Introduction to Customer Validation 277
 
Chapter 9: Customer Validation, Phase One: "Get Ready to Sell" 291
 
Chapter 10: Customer Validation, Phase Two: "Get Out of the Building and Sell!" 357
 
Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413
 
Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429
 
The Startup Owner's Manual "Site" Map 465
 
Appendix A: Customer Development Checklists 469
 
Appendix B: Glossary 531
 
Appendix C: How to Build a Web Startup: A Simple Overview 541
 
Acknowledgements 549
 
About the Authors 553
 
Index 557

The Startup Owner's Manual

The Step-By-Step Guide for Building a Great Company

Buch (Gebundene Ausgabe, Englisch)

Fr. 49.90

inkl. gesetzl. MwSt.

The Startup Owner's Manual

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eBook

eBook

ab Fr. 22.90

Beschreibung

Details

Verkaufsrang

13921

Einband

Gebundene Ausgabe

Erscheinungsdatum

16.04.2020

Verlag

John Wiley & Sons

Seitenzahl

608

Beschreibung

Details

Verkaufsrang

13921

Einband

Gebundene Ausgabe

Erscheinungsdatum

16.04.2020

Verlag

John Wiley & Sons

Seitenzahl

608

Maße (L/B/H)

24.3/19.5/3.5 cm

Gewicht

1326 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-69068-9

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Die Leseprobe wird geladen.
  • The Startup Owner's Manual
  • How to Read This Book vii
     
    Preface xiii
     
    Who is This Book For? xvii
     
    Introduction xxi
     
    A Repeatable Path xxii
     
    Why a Second Decade? xxiv
     
    The Four Steps: A New Path xxix
     
    Getting Started
     
    Chapter 1: The Path to Disaster: A Startup is Not a Small Version of a Big Company 1
     
    Chapter 2: The Path to the Epiphany: The Customer Development Model 19
     
    The Customer Development Manifesto 31
     
    Step One: Customer Discovery
     
    Chapter 3: An Introduction to Customer Discovery 53
     
    Chapter 4: Customer Discovery, Phase One: State Your Business Model Hypotheses 69
     
    Chapter 5: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do People Care?" 189
     
    Chapter 6: Customer Discovery, Phase Three: "Get Out of the Building" and Test the Product Solution 227
     
    Chapter 7: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed 257
     
    Step Two: Customer Validation
     
    Chapter 8: Introduction to Customer Validation 277
     
    Chapter 9: Customer Validation, Phase One: "Get Ready to Sell" 291
     
    Chapter 10: Customer Validation, Phase Two: "Get Out of the Building and Sell!" 357
     
    Chapter 11: Customer Validation, Phase Three: Develop Product and Company Positioning 413
     
    Chapter 12: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed? 429
     
    The Startup Owner's Manual "Site" Map 465
     
    Appendix A: Customer Development Checklists 469
     
    Appendix B: Glossary 531
     
    Appendix C: How to Build a Web Startup: A Simple Overview 541
     
    Acknowledgements 549
     
    About the Authors 553
     
    Index 557