Bryman, A: Social Research Methods 6th Edition

The importance of evidence to inform decisions on social phenomena has never been greater; or more widely accepted. This book, which I have loved throughout its successive editions, remains a model of clarity and of balance in choice of research method and strategy to undertake the research. The authors deserve huge credit for modernising this excellent book while losing none of its insight. Professor Sir Ian Diamond, UK National Statistician, formerly Principal and Vice Chancellor, University of Aberdeen, and Chief Executive of the Economic and Social Research Council