Preface; Acknowledgments; Introduction: Stars, Styles, Society and Spectacle; Part 1. Bollywood and Celebrity; 1. Victims, Bollywood and the Construction of a Cele-Meme; 2. Brand Bollywood Care: Celebrity, Charity and Vernacular Cosmopolitanism; 3. Celebrity, Charisma, and Post-truth Relations: Agnogenesis, Affect, and Bollywood; Part 2. Celebrity and Lifewriting; 4. What the Stars Tell: Celebrity Lifewriting in India; 5. Biopics; 6. Bollywood Stars and Cancer Memoirs; Part 3. Celebrity, Culture and Politics; 7. Indian Writing in English as Celebrity; 8. Watery Friction: The River Narmada, Celebrity, and New Grammars of Protest; 9. Mobility and Insurgent Celebrityhood: The Case of Arundhati Roy; 10. Desecration and the Politics of 'Image Pollution': Ambedkar Statues and the 'Sculptural Encounter' in India; 11. Authors, Self- Fashioning and Online Cultural Production in the Age of Hindu Celevision; Index.