Social Media Marketing Theories and Applications
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
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Verlag:SAGE Publications
Fr. 299.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
21.04.2021
Verlag
SAGE PublicationsSeitenzahl
312
Maße (L/B/H)
24.1/19.6/2.1 cm
Gewicht
779 g
Auflage
3. Auflage
Sprache
Englisch
ISBN
978-1-5297-2081-5
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
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