Strategic Management of Technological Innovation ISE
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- Englisch ausgewählt
Fr. 85.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Verkaufsrang
15879
Einband
Taschenbuch
Erscheinungsdatum
29.03.2022
Abbildungen
77 Illustrations, unspecified
Verlag
McGraw-Hill Education LtdSeitenzahl
349
Maße (L/B/H)
22.8/18.5/1.6 cm
Gewicht
577 g
Farbe
Schwarz / Weiß
Auflage
7h edition
Sprache
Englisch
ISBN
978-1-265-07335-0
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
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