Celebrity in the Time of Covid Fandom and the Influence of Pandemic Messaging
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- Englisch ausgewählt
Fr. 42.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Altersempfehlung
ab 18 Jahr(e)
Erscheinungsdatum
21.07.2022
Verlag
Ingram Publishers ServicesSeitenzahl
202
Maße (L/B/H)
22.9/15.2/1.2 cm
Gewicht
336 g
Sprache
Englisch
ISBN
978-1-4766-8492-5
This work describes the crucial role celebrities played in the emergence of two competing narratives about COVID-19, one a pro-science narrative that advocated for preventive measures and the other a skeptical counter narrative that denied the disease's existence or downplayed its severity. During the first postmodern pandemic, a slew of interactions took place across a variety of platforms between prominent figures and those who connected with them, forming parasocial communities that framed perspectives on COVID-19. The author first describes how COVID-19 unfolded in the world of sports, then goes on to explain how supportive behavior toward public officials fueled the two competing narratives, emphasizing how celebrities themselves aided in the development of common perspectives. The text concludes with a description of how citizens initially regarded health care professionals as ""heroes,"" but even the most powerful public appeals could not persuade some that COVID-19 posed a genuine threat. Exploring the polarity of publicly held beliefs, this book documents how celebrity advocacy had a lasting effect on people's health choices during a global pandemic.
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