How streaming services are revolutionizing the TV market The new media usage behaviour and its effects on traditional television
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Sprache:Englisch
Fr. 29.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
04.03.2022
Verlag
GRINSeitenzahl
66 (Printausgabe)
Dateigröße
5302 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783346601209
Will linear television still play a role at all in the coming years? How big is the competition from streaming portals already today? In his paper, Max Schulz explains how digitization has changed television and how the younger generation in particular is using the new offerings.
How does current user behavior affect the classic TV market and what new challenges does it pose? Schulz also sheds light on television as a mass medium and thus an attractive advertising platform. Among other things, he reveals how traditional broadcasters are counteracting viewer migration.
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