Mass Customization and Customer Centricity In Honor of the Contributions of Cipriano Forza

Thomas Aichner  is an Associate Professor of Marketing who held academic positions at leading Universities and Business Schools in Austria, Germany, Italy, and Saudi Arabia. He received a joint Ph.D. in Management Engineering from the University of Padova (Vicenza, Italy) and a Dr. rer. pol. in Business Administration from ESCP Business School (Berlin, Germany), with the special mention of  Doctor Europaeus . His research is focused on country of origin, mass customization, digital management, and disability/inclusion.

Fabrizio Salvador  is Professor of Operations Management and Vice-Rector for Applied Research at IE University (Madrid, Spain). Dr. Salvador holds a Ph.D. in Operations Management and MS in Industrial Engineering from the University of Padova (Vicenza, Italy). He has been visiting professor at the Massachusetts Institute of Technology and Faculty Research Associate at Arizona State University. His award-winning research is published in various top journals, where he has also held multiple editorial leadership positions. He has received the prestigious Thinkers50 Radar award as a leading management scholar.