Summary: Don't Think Pink Review and Analysis of Johnson and Learned's Book
-
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 23.90
inkl. gesetzl. MwSt.,
-
Kostenlose Lieferung ab Fr. 30 Einkaufswert
Schweiz & Liechtenstein:
Versandkostenfrei ab Fr. 30.00
Versandkosten bis Fr. 30.00: Fr. 3.50Andere Lieferländer
Fr. 18.00 unabhängig vom Warenwert
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
14.09.2016
Verlag
Business Book SummariesSeitenzahl
42
Maße (L/B/H)
18/12/0.4 cm
Gewicht
53 g
Sprache
Englisch
ISBN
978-2-511-04885-6
This complete summary of the ideas from Lisa Johnson and Andrea Learned's book "Don't Think Pink" shows that very few corporations purposefully attempt to target women to purchase their products, despite the fact that women make or influence 80% of all purchase decisions. Furthermore, those who do target women end up using stereotypical and superficial methods, like offering their product in pink. In their book, the authors reveal the real reasons why women decide to make purchases and the marketing techniques that will really get their attention. By reading this summary, you will understand how to adapt your marketing techniques to target female consumers and avoid clichés.
Added-value of this summary:
¿ Save time
¿ Understand key concepts
¿ Expand your marketing skills
To learn more, read "Don't Think Pink" and discover the secrets to marketing to female consumers.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.