Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
21.09.2022
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
192
Maße (L/B/H)
22/15/1.2 cm
Gewicht
304 g
Sprache
Englisch
ISBN
978-620-5-50037-8
The Huashan Rock Art site is a cultural tourism site of considerable importance in the development of domestic tourism focusing on heritage and history. As a previously peripheral part of Chinese society, Huashan has a significant role in explaining to Chinese people the extent and complexity of their history. Yet creating advantage competitive in the heritage tourism industry has been hampered by lack of deeply digging for value and communication of heritage culture, and the private sector and the Third-party management sector is not well-positioned to make up for the shortfall. Under these circumstances, a program of quantitative research was launched using data analysis of questionnaire to investigate the means through three aspects: (1) Promotion of Cultural Communication through Online Information¿(2)Promotion of Cultural Communication through Online Marketing,(3) Extent of Awareness of Heritage Cultural Communication of it among consumers.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.