Consumer Research Methods in Food Science
Aus der Reihe
Methods and Protocols in Food Science
-
- Hardcover ausgewählt
- Taschenbuch
- eBook
-
Sprache:Englisch
Fr. 276.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
08.04.2023
Abbildungen
XII, 472 p. 110 illus., 84 illus. in color.
Herausgeber
Carlos Gómez-Corona + weitereVerlag
Springer UsSeitenzahl
472
Maße (L/B/H)
26/18.3/3.2 cm
Gewicht
1099 g
Auflage
2023
Sprache
Englisch
ISBN
978-1-07-162999-4
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
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