Packaging design in consumer culture A reflection on consumption and the power of attraction of the visual language of packaging
-
- Englisch ausgewählt
Fr. 74.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
12.03.2023
Verlag
Our Knowledge PublishingSeitenzahl
56
Maße (L/B/H)
22/15/0.4 cm
Gewicht
102 g
Sprache
Englisch
ISBN
978-620-5-78678-9
This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.
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