E-Commerce 2023: Business, Technology, Society, Global Edition
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 65.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Altersempfehlung
18 - 22 Jahr(e)
Erscheinungsdatum
21.06.2023
Verlag
Pearson HigherEducationSeitenzahl
(Printausgabe)
Dateigröße
28805 KB
Auflage
18. Auflage
Sprache
Englisch
EAN
9781292449661
E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The 18th Edition features all new or updated opening, closing, and "Insight on" cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
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