Joana's Note vii
Preface xi
Acknowledgments xv
MODULE One Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You're Selling 17
Chapter 3 Develop a Personal Brand 34
Chapter 4 How to Talk About What You Do 49
MODULE Two Building Trust and Credibility 61
Chapter 5 Becoming a Likable Expert in Your Field 63
Chapter 6 The Book Yourself Solid Sales Cycle Process 75
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 92
MODULE Three Simple Selling and Perfect Pricing 105
Chapter 8 Perfect Pricing 107
Chapter 9 Super Simple Selling 120
MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 129
Chapter 10 The Book Yourself Solid Networking Strategy 133
Chapter 11 The Book Yourself Solid Direct Outreach Strategy 155
Chapter 12 The Book Yourself Solid Referral Strategy 177
Chapter 13 The Book Yourself Solid Speaking Strategy 188
Chapter 14 The Book Yourself Solid Writing Strategy 213
Chapter 15 The Book Yourself Solid Web Strategy 230
Part 1 Designing Your Website 232
Part 2 Getting Visitors to Your Website 242
Part 3 Building Your Social Media Platform 254
Final Thoughts 269
References 273
Ready to Be Fully Booked? 275
About the Authors 277
Index 279
