Market Research with Panels Types, Surveys, Analysis, and Applications
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 72.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
29.08.2023
Abbildungen
XI, 242 p. 79 illus.
Verlag
Springer Fachmedien Wiesbaden GmbHSeitenzahl
242
Maße (L/B/H)
23.5/15.5/1.5 cm
Gewicht
394 g
Auflage
23001 Auflage 1st ed. 2022
Sprache
Englisch
ISBN
978-3-658-37652-9
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture.
Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
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