Retailing Triumphs and Blunders Victims of Competition in the New Age of Marketing Management
Fr. 90.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Altersempfehlung
ab 7 Jahr(e)
Erscheinungsdatum
20.11.1995
Verlag
Bloomsbury eBooks USSeitenzahl
280 (Printausgabe)
Auflage
1. Auflage
Sprache
Englisch
EAN
9780313035746
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
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