More Than A Name An introduction to branding
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- Englisch ausgewählt
Fr. 58.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
11.05.2028
Abbildungen
200 colour images
Verlag
Bloomsbury AcademicSeitenzahl
240
Maße (L/B/H)
21/27/1.3 cm
Gewicht
533 g
Auflage
2nd edition
Sprache
Englisch
ISBN
978-1-350-03103-6
The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve Everhard take you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way.
You'll discover:
- What makes up a brand identity
- How to create guidelines for in-house and external partners
- The challenges and benefits of defining and targeting specific audiences
- Current trends in corporate promotion, including online and viral marketing
With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.
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