The Future of Luxury Customer Experience How to Create High-Value, Personalized Omnichannel Experiences

"Among its many strengths, this book masterfully crafts a true customer journey, establishing connections between direct and indirect business aspect that capture the essence of the modern luxury experience." ("Cristiana Cinotti, Global Wholesale Director, Moncler")
"Gabriella has perfectly captured the essence of Italian hospitality within an international group, as well as the importance of authenticity of people and services." ("Luca Finardi, Area Vice President Operations, General Manager, Mandarin Oriental Hotel Group")
"In The Future of Luxury Customer Experience, Professor Gabriella Lojacono offers a forward-looking analysis on the evolution of luxury brands in a tech-driven era. This book combines in-depth research, including interviews and extensive field analysis, with practical insights on enhancing customer engagement through technology and emotional connectivity. Essential for students and executives alike, it serves as a crucial guide to navigating the complexities of modern luxury markets with innovative strategies and a customer-centric approach." ("Guia Ricci, Managing Director and Partner, Fashion & Luxury, Boston Consulting Group (BCG)")