Customer-Centric Innovation in Finance Leveraging Human Insights to Drive Product Innovation in the Digital Age

"Erin Taylor and Anette Broløs seamlessly deploy their thesis about using both qualitative and quantitative research methodologies to provide a comprehensive guide to solving human-centric problems and designing innovative financial products. As our world becomes increasingly complex, this book guides us through the intricate web of technologies, needs, channels, and models in financial services. It is an indispensable resource for industry professionals and advisors alike, offering a transformative perspective that aligns with the evolving reality of our changing world." ("Tony Craddock, Director General, The Payments Association")
"This book on human centricity is certainly needed in the overly quantitative field of finance and fintech." ("Paolo Sironi, Global Research Leader in Banking and Financial Markets, IBM and author")
"Understanding customer trust, underpins financial services companies' ability to be successful. Given the fast pace of change in customer expectations, learning about how customers identify a need and determine the right product or service is more important than ever. Erin Taylor and Anette Broløs remind us that people make financial decisions, not technology and that technology enables people. This is a must read to learn how to stay connected to customers." ("Lisa Frazier, COO, Judo Bank")
"In this book, Anette Broløs and Erin Taylor recentre the debate around humans and their needs against the backdrop of extensive data-driven innovation in finance and astutely recalibrate the thinking around the design and delivery of financial services. Using a wealth of examples, this must-read exemplifies how financial institutions can foster trust, enhance user satisfaction, and drive sustainable growth. A much-needed book in the current digital age!" ("Anne-Laure Mention, Professor of Management, RMIT University")
"Erin Taylor and Anette Broløs tell us we need to 'hit the streets' and actually talk to people about their everyday lives and challenges if we want to build inclusive financial products and systems. Customer-Centric Innovation in Finance provides tools for understanding cultures of money and finance, as well as for fostering culture change in the organizations developing consumer financial products and services. A compelling guidebook to finance as, above all, a human practice, and a how-to for building a more just financial world." ("Bill Maurer, Dean, School of Social Sciences, University of California, Irvine and Director, Institute for Money, Technology and Financial Inclusion")
"Erin Taylor and Anette Broløs offer a rich and compelling ethnographic and data-driven account of how financial behaviour underlies the intimate dynamics of human relationships. This book is a must-read for those seeking innovative ideas and deep human insights revealed through the lens of financial behaviour." ("Timothy de Waal Malefyt, Clinical Professor of Marketing, Gabelli School of Business, Fordham University")
"Money and finance are fundamentally about people and communities. Customer-Centric Innovation in Finance insightfully argues for qualitative as well as quantitative data and methods to be used in studying the topic of money, finance and innovation." ("Ronit Ghose, Future of Finance, Citi")