Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
12.09.2023
Verlag
Damien LutzSeitenzahl
202
Maße (L/B/H)
21.6/14/1.3 cm
Gewicht
292 g
Sprache
Englisch
ISBN
978-0-645-32666-6
For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs. Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems. Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving. The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.
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