Online Platforms, Pandemic, and Business Resilience in Indonesia A Joint Study by Gojek and the Asian Development Bank
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 6.40
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Altersempfehlung
18 - 99 Jahr(e)
Erscheinungsdatum
01.10.2023
Verlag
Asian Development BankSeitenzahl
64 (Printausgabe)
Dateigröße
6160 KB
Sprache
Englisch
EAN
9789292703844
Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits.
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