Planning Research in Hospitality and Tourism
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Sprache:Englisch
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eBook Format:ePUB 3
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Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
14.06.2024
Verlag
Taylor & Francis eBooksSeitenzahl
372 (Printausgabe)
Dateigröße
5051 KB
Auflage
3. Auflage
Sprache
Englisch
EAN
9781040026472
Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.
International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues.
This new edition has been fully updated to include:
- New chapters on mixed methods and how to adopt technology into research practices
- More coverage of research strategies, focus groups, sampling secondary research as well as experimental design
- New and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios
- Online resources, including practice datasets for students
Enriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.
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