Fandom Analytics Creating and Harnessing Consumer and Cultural Passion
Fr. 51.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Verkaufsrang
40847
Einband
Gebundene Ausgabe
Erscheinungsdatum
31.08.2024
Abbildungen
XIV, 260 p. 22 illus.
Verlag
SpringerSeitenzahl
260
Maße (L/B/H)
21.6/15.3/2 cm
Gewicht
473 g
Sprache
Englisch
ISBN
978-3-031-65924-9
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
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