Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
Fr. 126.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.10.2024
Verlag
Springer SingaporeSeitenzahl
213
Maße (L/B/H)
21.6/15.3/1.8 cm
Gewicht
428 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-981-9759-13-2
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.
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