Vulnerable Consumer Beyond the Poor and the Elderly
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
Fr. 108.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
24.06.2024
Herausgeber
Angela Y. LeeVerlag
Emerald Publishing LimitedSeitenzahl
224 (Printausgabe)
Dateigröße
3382 KB
Sprache
Englisch
EAN
9781802629576
Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung