Digital Film and Television Culture From Hollywood to Social Media

"The contemporary experience of film and television with extensions via social media interactions, is one that calls for an integrated approach to analysis. Through four thoughtfully selected and intricately analyzed case studies, Digital Film and Television Culture presents us with a new framework capable of handling the complexity of digital film and television culture today. A must have resource for all serious media, celebrity, and cultural studies scholars."

- Celia Lam, University of Nottingham Ningbo China

"The transformation of film and television in the last 20 years is analysed comprehensively and valuably in this book Digital Film and Television Culture: From Hollywood to Social Media. It effectively identifies the digital effects that have shifted our relationship to film and our wider interpretation of film and its reconstruction of what can be defined as "audiences". Better and beyond any previous investigations, Helle Kannik Haastrup captures the way that film stardom and celebrity is connected to its past, but profoundly reconfigured in its integration of social media being the predominant way that ideas, promotions and formations of influence, influencers and advertising move through our contemporary entertainment economy."

- David Marshall, Emeritus Professor, Deakin University