Strategic Management Communication for Leaders 5e
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.10.2024
Verlag
Wessex, inc.Seitenzahl
364
Maße (L/B/H)
28.6/22.1/2.4 cm
Gewicht
1175 g
Sprache
Englisch
EAN
9798991065139
Strategic Management Communication for Leaders offers a unique approach to business communication that highlights communication as a practice that is applicable to all business situations, regardless of the discipline, department, or organizational level at which it takes place. Unlike many other business communication texts, it looks at communication not only as the practice of individuals but also in an organizational context. This book makes a clear distinction between strategic and tactical elements of communication. Because strategic issues are more difficult to understand and internalize as such, they are treated in an in-depth manner before providing the discussion of tactics as they apply to differing contexts and channels of communication. Internalizing the strategic considerations will enable readers to logically make appropriate tactical choices without having to set them all to memory.
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