Entrepreneurial Marketing Practice and Performance An Analysis of Telecommunication Companies in South-South Nigeria. DE
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- Englisch ausgewählt
Fr. 105.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
04.10.2024
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
172
Maße (L/B/H)
22/15/1.1 cm
Gewicht
274 g
Sprache
Englisch
ISBN
978-620-8-01288-5
The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.
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