Multisensory Design of Retail Environments Vision, Sound, and Scent
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 47.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
14.12.2024
Abbildungen
XVI, 23 illus., 22 illus. in color., schwarz-weiss Illustrationen, farbige Illustrationen
Verlag
Springer Fachmedien Wiesbaden GmbHSeitenzahl
83
Maße (L/B/H)
21/14.8/0.6 cm
Gewicht
157 g
Auflage
Second Edition 2024
Sprache
Englisch
ISBN
978-3-658-45680-1
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.
But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.
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