Global Branding, Advertising, and Marketing Strategies
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Sprache:Englisch
Fr. 27.00
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
03.01.2025
Verlag
Educohack PressSeitenzahl
204 (Printausgabe)
Dateigröße
9337 KB
Sprache
Englisch
EAN
9789361527586
"Global Branding, Advertising, and Marketing Strategies" explores the importance of branding in the 21st century, emphasizing that while products are made in factories, brands are created in the minds of consumers. We discuss how branding specifies goods or services through names, designs, and terms, making it essential for businesses of all sizes. In the era of social media, consumers prefer branded companies. Our book covers the essentials of brand marketing, showing how to promote goods and services using brand names through stories and advertisements. We include insights from experts in branding and explain how to manage branding and advertising on a global scale. You'll gain an understanding of digital branding, business branding strategies, and the overall significance of global business branding.
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