Managing Intellectual Property Today Inspiring high growth and capturing break-out value
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- Englisch ausgewählt
Fr. 39.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
27.03.2025
Herausgeber
Adam JollyVerlag
Novaro PublishingSeitenzahl
150
Maße (L/B/H)
22.9/15.2/0.9 cm
Gewicht
228 g
Farbe
Dunkellila / Cool Grey
Auflage
5. Auflage
Sprache
Englisch
ISBN
978-1-06-856441-3
Inspiring high growth and capturing break-out value with IP The billions in new value that tech is creating will predominantly go to those who best manage their intellectual property. The winners are not predetermined. When IP lets you break into new markets, trade at a premium and build up future value, they could come from anywhere. Unlike other assets, IP has the capacity to scale exponentially by multiples of two, ten or a hundred. The challenge is to line up the right IP in the right business model and manage it with the right mindset. Only a few get it right. Based on the experience of break-out ventures in AI, digital, industry and biotech, this book is written for all those involved in spinning off and scaling new ventures: founders, professionals, investors and executives. Drawing on the knowledge and experience of IP leaders of today and tomorrow, it discusses how strategy is now being formed, what models are being adopted, what funding is being lined up at each stage and how high-value deals are being negotiated.
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