Bimbo The Business Strategy of Success
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Sprache:Englisch
Fr. 4.50
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Altersempfehlung
18 - 99 Jahr(e)
Erscheinungsdatum
28.03.2025
Verlag
OcéanoSeitenzahl
232 (Printausgabe)
Dateigröße
4034 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9786075840833
Established in 1945, Bimbo emerged from the baking experience of the founders of El Molino pastry shop to produce and sell loaves of bread in Mexico. Bimbo is present in over thirty countries, and the company has become a symbol of Mexican corporate growth in a globalized, competitive world.
In this book, Roberto Servitje, former CEO and Chairman of the Board of Grupo Bimbo, narrates the history of the Company and its incursion into markets as complex as the United States, Europe, and Latin America. At the same time, he addresses the company's pillars in terms of philosophy and strategic ideology. This book is a must-read for those interested in Latin American corporate development and those who wish to learn about leadership, inspiration, strategy, growth, competitiveness, human values and the social responsibility of corporations.
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